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What a qualified property lead actually costs in Dubai and London

No vanity metrics, no bulk form fills. Here's exactly what we charge per qualified lead in each market, what qualified means to us, and what moves the number up or down.

Get a quote for your stock What counts as qualified
Our standard

Quality over quantity. Always.

Anyone can hand you 500 form fills. We charge more per lead and give you fewer, because a lead only counts once it meets all four of these.

  • Budget confirmedThey've told us the range they're buying in, and it matches the stock you're selling.
  • Timeline statedBuying now, in 3 months, or just browsing - we ask, and we tag the answer.
  • Contactable and verifiedA working number on WhatsApp. Junk numbers and duplicates never reach your CRM.
  • Real intentThey asked about a specific property or area - not a competition entry or a free guide.

We don't bill for duplicates, wrong numbers, agents, or anyone outside your target market. If it doesn't meet the four points above, it isn't a lead and you don't pay for it.

Market 01

Dubai real estate

Dubai moves on speed. The buyer is comparing three brokers at once, usually on WhatsApp, and the one who replies first gets the viewing. Our campaigns are built to feed that: qualified enquiry in, instant WhatsApp reply out, call booked before the lead cools.

We run off-plan launches, ready stock and secondary resale, targeting end users and investors in the UAE, wider GCC, India and the UK.

Property value Cost per qualified lead Typical buyer
AED 1M - 2M AED 100 - 150 End user, first-time investor
AED 2M - 5M Quoted per campaign Upgrader, portfolio investor
AED 5M+ Quoted per campaign High net worth, branded residences
Example monthly spend AED 15,000 Paid to Meta and Google
Cost per qualified lead AED 100 - 150 After filtering
Qualified leads 100 - 150 Delivered into your CRM
Market 02

London real estate

London is a different buyer entirely. Smaller audience, longer decision, far more money on the table. We target high net worth and ultra high net worth individuals - Gulf-based investors, family offices, royal family members and international buyers purchasing prime London property from abroad.

That audience costs more to reach, and the targeting has to be tighter. One serious prime buyer is worth more than two hundred generic enquiries, and the pricing reflects that.

Audience Cost per qualified lead Typical purchase
High net worth individuals AED 150 - 250 New homes, prime resale
Ultra high net worth, family offices Quoted per campaign Prime central London
Gulf investors buying into the UK AED 150 - 250 Investment and buy-to-let
Pricing

What moves the number up or down

Four things decide where you land in the range. We tell you which ones apply to you on the first call.

01

Property value

The higher the ticket, the smaller the pool of real buyers - and the more it costs to put your listing in front of them.

02

Area competition

Downtown, Marina and Palm cost more than emerging communities. Same in London between prime central and outer zones.

03

Creative and offer

Strong video, clear payment plan, real photography. Weak creative is the fastest way to double your cost per lead.

Season matters too. Dubai costs rise through peak season and around launch weekends; London softens in late summer. We plan budgets around it instead of spending flat every month.

Free consultation

Send us your stock and we'll quote the cost per qualified lead

Tell us the development, the price band and the market. You'll get a straight number and the plan behind it.

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Contact

Tell us what you're selling and where.

Fill this in and you'll hear back the same working day with an indicative cost per qualified lead.

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