Keyword and area research
We map how buyers actually search for your stock - community names, developers, project names, payment plans and price bands.
Someone typing "off-plan apartments Dubai Hills" or "new build flats Battersea" is already in the market. We build search campaigns around those moments, send every click to a page that qualifies it, and only count what turns into a real enquiry.
From the first keyword to the lead landing in your CRM, we run the whole thing.
We map how buyers actually search for your stock - community names, developers, project names, payment plans and price bands.
Separate campaigns per development and area, so budget follows what's selling and one slow project never drains the others.
Prices, payment plans and handover dates in the ad itself. Buyers outside your range don't click, so you don't pay for them.
A dedicated page per project with a short qualifying form - budget, timeline, and whether they're buying to live or invest.
We track qualified enquiries and booked viewings, not page views, and feed that back to Google so it learns who your real buyers are.
Rentals, jobs, "free" and agent searches are blocked as negative keywords - and we keep blocking new ones every week.
Most agencies run Google Ads the same way for every client. Here's where we do it differently.
| Most agencies | Ossion Mark | |
|---|---|---|
| What gets reported | Clicks, impressions and cost per click | Cost per qualified lead and viewings booked |
| Who it's built for | One playbook reused across every industry | Built for real estate first, plus clinics and interior design |
| After the click | The lead is passed to you and that's the end of it | Instant WhatsApp reply, tagged and routed into your CRM |
| Bad leads | Counted as leads anyway | Duplicates, wrong numbers and agents filtered out |
| Optimisation | A monthly check-in | Search terms and bids reviewed every week |
| Budget | Spread flat across every campaign | Moved toward the projects and areas that convert |
You know what happens at every stage, and what it's costing you.
We review your stock, past campaigns and CRM, and agree the cost per qualified lead we're aiming for.
Keywords, ads, landing pages, forms and tracking - set up and tested before any budget is spent.
Campaigns go live, every enquiry gets an instant reply, and junk is filtered before it reaches your team.
We cut what isn't converting, scale what is, and report on cost per qualified lead every month.
Ad spend is paid directly to Google and is separate from our fee.
Tell us the development, the price band and the market. You'll get a straight number and the plan behind it.
Book a strategy callFill this in and you'll hear back the same working day.